Due to the variety of insurance companies and services, it is important that insurance providers are able to reach out to their target customers effectively, and stand out from the crowds. Video is a dynamic way of making insurance company content more engaging for its audience. Videos containing explainer content, how to’s and advice, specific to your insurance company would be highly beneficial as video can portray information through visual methods such as animations, which are entertaining as well as informative.
As well as video content for public relations and marketing uses, it can also be used for internal communications within an insurance company. E-learning and training videos are highly valuable for insurance companies as they are proven to be engaging and successful when training staff.