Search Engine Optimization has revolutionised over the past few years as more and more companies are implementing it into their marketing strategy to enhance their business’s visibility. But there are so many unknowns concerning accuracy, price and effectiveness as well as how to fully utilize SEO into business strategy to increase revenue and interest.
Video and SEO go hand in hand. Google even has it’s own index just for videos, and your website is 50 times more likely to appear on the first page of search engine results if it includes a video. It is the more ‘content rich’ articles and websites that are favoured by search engines, so it pays to really focus on your content. Content marketing was rumoured to be a crucial marketing aspect in 2015, with the focus on developing a deeper understanding into audience needs to generate relevant and stimulating content.
It can be difficult to promote your content without paid visibility, so budgeting for paid advertising and refined key word investigation can be really beneficial in driving more traffic to your website. Many people find it frustrating to be putting money into their marketing and not being aware of how successful the results are. A monthly report on SEO progress eliminates this problem as the growth is recorded and you’ll know what is working and what’s not.
Video consumption is changing with technology, and also integrates excellently with all kinds of social media. People love to watch videos on Twitter, Facebook and LinkedIn and more importantly, people love to share them. This is a cost-free way of promoting your content, brand and site.
There are 4 billion web searches performed every day and most companies are eager to be on that first page of search results. A powerful tool is to adopt a natural SEO approach and focus on producing great quality, engaging content that will add value to your site and attract new customers.