Live streaming is a highly beneficial form of video communication for businesses and organisations. Live streaming allows video content to be filmed, compressed, and sent via the internet to viewers in real time, on many devices (mobiles, laptops, tablets, digital screens) and platforms (websites, social media). Live streams provide a new way to reach out and talk to clients and prospects at many events such as hosted presentations, Q&A’s, showcases, etc. where they may not have been able to attend. They provide the same level of engagement as face-to-face conversations or boardroom presentations, as the viewers are also able to interact with the event through text chat, twitter feeds, voice or webcam videos. Live streams are also extremely cost effective and the footage that the live stream covers can also then be used by businesses for future promotional purposes such as highlighting companies key messages, successes and promote future events.