Corporate videos are used by companies/organisations to portray specific messages for targeted audiences. They are created to be part of the corporate image and communicate to the audience the company’s key values and ethics. More often than not, corporate videos are used to promote a company’s brand or showcase their range of products or services. They can also be used in more personal ways such as staff training videos, industrial videos, company and client profiles, and internal communications- to name a few. A corporate video should make the viewer respect your company and feel positive about pursuing a relationship with you and begin doing business with you.