The success of a video, is not only down to its content and the way it looks, but also where it is placed. Some video hosting sites place your videos on a shared space, meaning that whilst the audience is watching your video, their attention is also being detracted away from your video and towards your competitors. Through the correct video hosting platform, your business can have its own personalised page, as well as having the ability to monitor particular analytics of a video. Analytics can tell you everything you want to know about the way the audience is watching your video, where they stop watching it, what platform they are watching it from, and so on. Therefore giving your business the ability and know-how of how to reach the videos core audience in the most effective way.